Diddy Richest in Hip Hop, Needs Another Jet, and PR Manager

Diddy the Richest: Diddy in 2006, so far has increased his personal wealth surpassing, again his friend Jay-Z. According to Panache Report, the website reports the Bad Boy Executive, Combs' personal wealth stands at $345 million. Largely increasing from sells of his highly popular Sean John fragrance, the sell of Bad Boy, and Sean John. Jay-Z wealth tallied near $340 million, mostly from his ownership stake in the NBA's New Jersey Nets, Armadale Vodka, and his 40/40 Night Clubs.

• Diddy, $346 Million

• Jay-Z, $340 Million

• Russell Simmons, $325 Million

• Damon Dash, $200 Million

• Neptunes, $155 Million

• Dr. Dre, $150 Million

• Ice Cube, $145 Million

• Eminem, $110 Million

• 50 Cent, $100 Million

• Tie: Nelly and Jermaine Dupri, $60 Million each

What Diddy Needs, Diddy Gets: So what's a man to do with all that money? Get another jet! Diddy on vacation of sorts, hired a separate private jet to take his luggage from France to Rome, because there wasn't enough room for all his suitcases on one plane. The Bad Boy himself and girlfriend Kim Porter were preparing to fly from St. Tropez, to Rome when the jet's pilot told him there was too much weight to fly. So, Combs spent (a relative inexpensive) $16,200 on a second jet to take his luggage to meet him.

Diddy Hires PR Manager: According to PageSix, Combs has decided to employ a public relations manager after five years doing the job himself. Jeff Kwatinetz, will work in "all areas including music, film, TV and branding".