Diddy's Unforgivable is Hot! #1 Men's Fragrance

Vibe Magazine is reporting,

After launching nationally in February 2006, Sean 'Diddy' Combs' Unforgivable is officially the number one selling men's fragrance in department stores in the United States And your boy Diddy couldn't be more ecstatic. "When we set out to create this fragrance, I wanted to revolutionizethis industry," said Combs via a press release statement today (April 3). "I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew up on my experience as a fashion designer and a recording artist and launched Unforgivable like an album... and we have hit number one! "I am a boy from Harlem and to have this kind of success right out the box is trulybeyond my wildest dreams."

Combs was scheduled to open the NYSE market, but due to NYC traffic the Diddy was a late arrival open the stock exchange, WWD reports

Sean "Diddy" Combs was due to ring the bell of the New York Stock Exchange
Monday morning with Terry Lundgren, chairman and chief executive officer of
Federated Department Stores, to celebrate the success of his men's scent
Unforgivable. But Diddy got stuck in traffic, and Western capitalism waits for
no man. The bell went off at 9:30 on the button with Lundgren and William
Lauder, chief executive officer of the Estée Lauder Cos., doing the honors.