The Diddy HP Diamond MP3 Player

Coinciding with the release of Hewlett Packard’s iPod digital music player, rap mogul/recording artist and MTV VMAs host Diddy (aka Puff Daddy, Puffy, Sean "Puffy" Combs, Sean "P Diddy" Combs) reportedly arrived at his MTV Video Music Awards after-party with a customized 120 diamond Apple iPod from HP. Attendees to the party also each receive a new HP iPod, although without the diamonds. HP was a major sponsor of the awards event and used it to launch their massive consumer-electronics ad campaign,