Diddy to be Daddy again! And Wedding Bells?

Some exciting news on the Diddy family newsfront, Page Six is reporting, Sean Combs and his girlfriend Kim Porter is expecting their second child. The couple already has a child Christian, 9 and Diddy has another son Justin, 12, by Misa Hylton Brimm. Friends also, suggest possible wedding bells in the near future, although, Combs in recents months has denied that rumor.

So, now three lil' Diddy's in line for the family empire.

Cassie responds to video on her MySpace

Looks like the Bad Boy artist, Cassie, has the internet a buzz after a video surfaced on YouTube of the artist in her pre-Bad Boy days. The Video, Me & U (the Unreleased version) is quite suggestive by actions. In response, Cassie went to her MySpace page to "clear up" somethings for her fans: "Yo, some things need to be cleared up right now. First off I'd like to say that the media is absolutely ruthless and will do ANTHING to tear people down. This week particularily has been the worst with media for me. They've released statements that I never said about the intentions of my first single 'Me & U.' I never said that the song is about oral sex. Take it as you wish, I NEVER SAID THAT, EVER!" On the video, Cassie writes: "I personally don't feel that I need to talk about this "unofficial video" again (right now). But quickly, it was a bad look that got leaked on the internet. No, I DID NOT leak it....I don't care for that video, I never have cared for it."

Diddy Richest in Hip Hop, Needs Another Jet, and PR Manager

Diddy the Richest: Diddy in 2006, so far has increased his personal wealth surpassing, again his friend Jay-Z. According to Panache Report, the website reports the Bad Boy Executive, Combs' personal wealth stands at $345 million. Largely increasing from sells of his highly popular Sean John fragrance, the sell of Bad Boy, and Sean John. Jay-Z wealth tallied near $340 million, mostly from his ownership stake in the NBA's New Jersey Nets, Armadale Vodka, and his 40/40 Night Clubs.

• Diddy, $346 Million

• Jay-Z, $340 Million

• Russell Simmons, $325 Million

• Damon Dash, $200 Million

• Neptunes, $155 Million

• Dr. Dre, $150 Million

• Ice Cube, $145 Million

• Eminem, $110 Million

• 50 Cent, $100 Million

• Tie: Nelly and Jermaine Dupri, $60 Million each

What Diddy Needs, Diddy Gets: So what's a man to do with all that money? Get another jet! Diddy on vacation of sorts, hired a separate private jet to take his luggage from France to Rome, because there wasn't enough room for all his suitcases on one plane. The Bad Boy himself and girlfriend Kim Porter were preparing to fly from St. Tropez, to Rome when the jet's pilot told him there was too much weight to fly. So, Combs spent (a relative inexpensive) $16,200 on a second jet to take his luggage to meet him.

Diddy Hires PR Manager: According to PageSix, Combs has decided to employ a public relations manager after five years doing the job himself. Jeff Kwatinetz, will work in "all areas including music, film, TV and branding".

Diddy and Kim Porter in St. Tropez for Sean John Photo Shoot

Diddy and girlfriend Kim Porter were in St. Tropez on the French Riviera for a recent Sean John photo shoot. The Diddy sporting a Jame Bond like tuxedo, riding the seas on a wave runner and hanging with models. The photo shoot lasted a couple days, Diddy continues his European tour with stops in London in the coming days.



Photo Shoot: TMZ.com

Video: Via AOL.com

(Left Photo:) Diddy and Girlfriend Kim Porter in St. Tropez.

Diddy: Mavs or Heat?

So Diddy, who is it? Now with the NBA Finals upon us, which city do you favor? South Beach, home away from home, Miami Heat? Or the Mark Cuban led Maverick's with the Diddy Unies? We've seen plenty of you on South Beach, at the American Airlines Arena watching Shaq, and D-Wade.. How about some love, for Dirk, Josh and Mav's with the unies? Make a stop, at the other AA Arena and take a seat beside Mark, raise a lil' cane with loudest crowd in the NBA.. Dallas!


Josh Howard in the Diddy Designed Uniforms..


Diddy at American Airlines Arena in Miami, recently against Detroit in the NBA Playoffs (Credit: REUTERS)

And for all of us at home, tune into beginning Thursday, 9:00 ET with the NBA on ABC in HD.. Then tune to the HDNet, too.. Its Awesome!

Diddy's Unforgivable is Hot! #1 Men's Fragrance

Vibe Magazine is reporting,

After launching nationally in February 2006, Sean 'Diddy' Combs' Unforgivable is officially the number one selling men's fragrance in department stores in the United States And your boy Diddy couldn't be more ecstatic. "When we set out to create this fragrance, I wanted to revolutionizethis industry," said Combs via a press release statement today (April 3). "I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew up on my experience as a fashion designer and a recording artist and launched Unforgivable like an album... and we have hit number one! "I am a boy from Harlem and to have this kind of success right out the box is trulybeyond my wildest dreams."

Combs was scheduled to open the NYSE market, but due to NYC traffic the Diddy was a late arrival open the stock exchange, WWD reports

Sean "Diddy" Combs was due to ring the bell of the New York Stock Exchange
Monday morning with Terry Lundgren, chairman and chief executive officer of
Federated Department Stores, to celebrate the success of his men's scent
Unforgivable. But Diddy got stuck in traffic, and Western capitalism waits for
no man. The bell went off at 9:30 on the button with Lundgren and William
Lauder, chief executive officer of the Estée Lauder Cos., doing the honors.

Suit Pulls Ready to Die off the Shelves

More legal trouble for Diddy & his Bad Boy Worldwide Entertainment, this time a jury decided that the title track "Singing in the Morning," violated copyright infringement. The jury awarded Bridgeport Music and Westbound Records, $4.2 million in direct and punitive damages. In addition, the Judge ordered immediate stop of sales of Notorious B.I.G.'s and one of Rap all-time albums, Ready to Die.

NY NewDay reports more:

The sales ban imposed by U.S. District Judge Todd Campbell affects the album and the title song in any form, including Internet downloads and radio play. It was unclear when or how the ban would take effect.

The jury decided that Bad Boy Entertainment and executive producer Sean "Diddy" Combs illegally used a part of the Ohio Players' 1992 song "Singing In The Morning."

Bridgeport Music and Westbound Records, which owned the song rights, have filed hundreds of lawsuits over "sampling," the practice of lifting parts of old music for new recordings. Most were settled out of court.

The companies get most of their income from song royalties by their artists, which include funk legend George Clinton, the Funkadelics and the Ohio Players.

Diddy's new show and Making the Band returns!

NBC announced Sean "Diddy" Combs is cooking up a new reality show, 'CELEBRITY COOKING SHOWDOWN' that will air April 17-21st on NBC. No word on the celebrities, Combs will be teaming up with Ben Silverman ("The Office," "The Biggest Loser," "Date My Mom" and "The Restaurant."), and David A. Hurwitz ("Fear Factor," "The Man Show") to produce the new show.

Official release NBC-Universal

BURBANK, Calif. -- NBC, Reveille and Sean "Diddy" Combs will ask culinary-minded stars to team with celebrity chefs including Wolfgang Puck, Cat Cora (Food Network's "Iron Chef America") and Govind Armstrong (executive chef, Table 8, Los Angeles) to whip up an eventful new reality cooking competition series over the course of five consecutive weeknights from April 17-21 (8-9 p.m. ET) in "Celebrity Cooking Showdown," it was announced today by Kevin Reilly, President, NBC Entertainment.

Participating celebrities will be announced later this week.

" 'Celebrity Cooking Showdown' is going to be a unique high-energy take on the time-tested cooking genre that works consistently across the television landscape," said Reilly. "It's about great food, terrific personalities and big-time pressure."

"Cooking shows have commanded huge ratings around the world, and we can't wait to bring this exciting new competitive format to primetime network TV," added Ben Silverman, executive producer and Reveille CEO.

"The hottest trend right now is the art of cooking. There's nothing sexier than preparing a beautiful meal for your woman or man," said Combs. "Celebrities competing in the high-pressure arena of the world's top chefs will make great television."

"This show is like a dream come true, working with people who share the same passion, love, and excitement about food and cooking that I do," said Puck.

"Celebrity Cooking Showdown," from Reveille in association with Sean "Diddy" Combs' Bad Boy Entertainment, will match three celebrity chefs to train side-by-side with nine celebrities. After one-on-one coaching and a culinary "boot camp," competition will play out in real time in front of a live studio audience as the stars race against the clock in this adrenaline-filled event to complete their world-class meal.

Each chef will train their assigned stars providing culinary tips and secrets to prepare their meal for the final presentation. As the audience cheers for their favorites, the chefs and celebrities must work together -- a simple timing mistake, a forgotten ingredient, or a dropped plate could mean the difference between victory or defeat.

The format of each night's show will evolve as the week progresses. On Monday-Wednesday (April 17-19) three different celebrities will compete each night. On Thursday, April 20, the three winners from each night will advance to don aprons for the final cook-off. Viewers will then have the chance to vote via online and text-messaging based solely on presentation. Meanwhile, the in-studio judges will be responsible for matters of taste and flavor.

On the week's final episode on Friday, April 21, the results will be in, the winner declared and the audience will get to see the professional chefs in action. Then the tables will be turned in the "Chef's Challenge," while choice unseen moments from the week's competition are revealed.

"Celebrity Cooking Showdown" is executive produced by Silverman, David A. Hurwitz ("Fear Factor," "The Man Show") and Sean "Diddy" Combs (MTV's "Make the Band," "Run's House," HBO's "Bad Boys of Comedy").

Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Launched in March of 2002 by Silverman, former Head of International Packaging at the William Morris Agency, the company leverages its unique relationships with the world's top broadcasters and producers to acquire, produce and distribute innovative entertainment programming across all television genres, such as "The Office," "30 Days," "The Biggest Loser," "BlowOut" (Bravo), "Bound for Glory," "Nashville Star" (USA), "Date My Mom" and "The Restaurant."

In addition, Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. The company maintains offices in both Los Angeles and New York.

No word if Diddy will host 'CELEBRITY COOKING SHOWDOWN' or have any airtime, but Diddy has never met a camera he didn't like.

Making the Band Returns:
MTV Making the Band fans, a new season will debut April 13, at the same time and same place (MTV, 10:00/9:00 ct.) No word on details yet.

Diddy's New Ladies Sportswear

Ladies Diddy's thinking of you! The Chief (CEO) "Diddy" announced his Sean John clothing company has reachedf an agreement, with G-Ill Apparel Group to manufacture and distribute the new Sean John Women's sportswear collection. More about Sean John Women's sportswear collection.

Diddy in Rio de Janeiro; Partying, Night Club and Callgirls?

Jeannette Walls from MSNBC.com gossip, reports the Diddy was spotted in Brazil at a well-known hang-out for cheap call girls.

The rap impresario is in Brazil, enjoying Carnival, where he was spotted by reporters slipping into a hot spot known for its low-priced call girls, reports our source in Rio. "The name of the place is 'Help' and the girls there are supposed to be the cheapest prostitutes in the city," says the source.

The article continues to go on to say, Diddy was at Brazil's most popular club with girlfriend Kim Porter. If there were prostitutes he wouldn't know, says a close Combs source... Combs spent the week in Rio, for the Samba parade, 14 samba groups, in 80 minute parades which include two night of partying in streets till sun rise... Now, Diddy does party worldwide!